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Latest Egg News

  • Eggs. OK every day

    Egg lovers rejoice! The National Health & Medical Research Council’s Australian Dietary Guidelines advise that consumption of eggs every day is not associated with increased risk of coronary heart disease. So you can confidently enjoy the highest quality protein on the planet plus 11 unbeatable vitamins and minerals every day of the week. 

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  • CSIRO: links higher egg consumption to better quality diet

    The Commonwealth Scientific and Industrial Research Organisation (CSIRO) and Professor Manny Noakes have revealed new findings which show that higher egg consumption is associated with having a better quality diet.

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  • A Lovers’ Breakfast ebook

    Say "I love you” with a beautiful breakfast in bed. And there’s no better place to find sweet inspiration on long weekends, St Valentine’s Day, anniversaries, birthdays, and special mornings together than in A Lovers’ Breakfast ebook. Download it for free and enjoy six mouthwatering new recipes with someone you love.


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  • Our new breakfast campaign

    To make Aussies even more aware of the benefits of getting an egg-start to the day, we’re launching a new campaign highlighting the nutritional advantage eggs have over other popular breakfast foods including porridge, baked beans, wheat flakes and puffed rice. We’re eggs-cited about our new ads and hope you are too.

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  • Unbeatable for breakfast – the stats don’t lie!

    When it comes to breakfast protein, eggs really are unbeatable. Two eggs on toast beats a bowl of porridge by 48% and baked beans on toast by 32%.

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  • Meet the new face of eggs

    Or should we say the new “head”. His name is Jimmy James Eaton, and he’s one of the funniest men in Australia. Jimmy loves eggs and will go to eggs-traordinary lengths to prove it. As the face of our new advertising campaign, you’re sure to be seeing a lot of him.

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  • Our Unbeatable new campaign

    We’ve been busy recently creating a new advertising campaign celebrating eggs as the unbeatable choice for breakfast. Over the next few months, you’ll be seeing our Unbeatable message on TV, online and in social media. We hope you like the campaign as much as we do.

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