Breaking News

  • 1st News article

    Meet the new face of eggs

    Or should we say the new “head”. His name is Jimmy James Eaton, and he’s one of the funniest men in Australia. Jimmy loves eggs and will go to eggs-traordinary lengths to prove it. As the face of our new advertising campaign, you’re sure to be seeing a lot of him.

    Read more
  • 2nd News Article2

    Our Unbeatable new campaign

    We’ve been busy recently creating a new advertising campaign celebrating eggs as the unbeatable choice for breakfast. Over the next few months, you’ll be seeing our Unbeatable message on TV, online and in social media. We hope you like the campaign as much as we do.

    Read more

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More Goog Stuff

  • HomeFeature1

    Brekky Recipes

    Give yourself an egg-start with these great breakfast ideas. They’ll not only taste great, they’ll fill you up with energy and googness.

  • HomeFeature2

    Top Recipes

    Eggs are unbeatable for breakfast, lunch and dinner. Here are a few of our favourite recipes this month.

  • Pregnancy


    Being so full of goodness, eggs are simply amazing when you’re pregnant or breastfeeding.

  • Myths


    Discover the truth behind the cholesterol beat-up. And lots more hard-boiled facts about eggs.